New Guinness World Record Set for Plastic Pallet Toppling – Supply Chain 24/7

Exporta Global – Guinness World Record Holders

After much planning and outstanding team effort, Exporta Global managed to create a new Guinness World Record by toppling, dominoes style, 1,377 plastic pallets. Watch the video to the right>>

It all came from an idea of the Head of Marketing, Craig Dunn, had while on holiday.

When he saw some of the company’s pallets on a farm on their side, he thought they looked like dominoes.

He wondered what it would be like to topple 1,000 of them.

When he found out there was an existing record he knew he had to break it.

“I thought he was crazy, to be frank.” Dale Paterson, Managing Director of Export explains.

“It’s Marketing’s job to come up with ideas to generate interest in our products. I took a lot of convincing that this was worth the effort and disruption. I’m glad I was persuaded.”

The team set a date and had to come up with a plan to clear the internals of their warehouse, set up the attempt then clear it all away within just six hours.

Some staff started at 5.30 a.m. that morning to make sure it all happened.

Breaking into teams of two they started at either end of their warehouse and met in the middle with precision the Queensferry Crossing contractors would be proud of. One slip would have meant starting all over again.

The celebrations when the 1377th pallet fell were loud.   

Official Guinness World Record verification was given on 4th June 2018.

They eclipsed LIDL Spain – the previous holders – by over 100 pallets.

Get more information on the world record plastic pallet.

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