Shailaja A. Lakshmi
October 14, 2018
APM Terminals opened the most advanced container terminal in Mexico. Adidas has since moved the bulk of its inbound goods flow to the terminal in Lazaro Cardenas, where automated gates, an efficient on-dock rail facility and a secure gateway to Mexico City support faster cargo delivery.
Adidas Mexico imports about 90% of its products from Asia, mainly Vietnam, Indonesia, China, Cambodia, and Pakistan. With plans to deliver 50% of its products to store shelves within 45 days of being manufactured by 2020, Adidas was looking for a supply chain partner capable of meeting these demands.
Faster customs clearance at APM Terminals Lazaro Cardenas, the high level of automation and information from the state-of-the-art terminal operating system, played a key role in Adidas’ decision to move the bulk of its inbound cargo flow to the terminal.
In Mexico, Adidas is the second most popular brand name for athletic and casual footwear and accessories with a 33.6% market share in Q2, 2018. Its Mexican market is served by a single distribution centre in Mexico City where voice guided picking has replaced paper-based processes to speed up picking and reduce human error.
With the automated features that APM Terminals offers, Adidas is able to receive timely information regarding vessel arrivals, shipping notifications and live status updates. The athletic brand can access digital platforms to receive information about container tracking, pick-up appointments and other tasks.
Since the customs process typically takes one day – two to three days faster than at other ports, APM Terminals Lazaro Cardenas has the capacity to carry out same-day inspections for 100% of all import volumes. This capability results in faster release time and eliminates any storage fees for customers.